Dear Baby FX customers,
**It is with great sadness and a heavy heart that we have to announce the end of the Baby FX line. **
Baby FX paints were a premium product that we were proud to sell but the cost to product this high quality product was high.
The demand for Baby FX was barely sufficient for us to reach the quantities of product we were required to buy in order to obtain bulk prices, but we were able to keep things going.
Unfortunately a couple of months ago, due to a number of reasons out of our control, the cost of the materials used to produce the Baby FX line increased dramatically.
**We considered increasing the price in order to overcome this issue. We abandoned this idea because the increase would have been so high it would have priced Baby FX out of the market. This would have gone against what we believed Baby FX was about and that is to be an affordable solution for both beginner and advanced reborn doll artists. **
We know there are a few out there that would be willing to pay more for the paints however, the demand at that price point is not enough to support an ongoing business. If we charge higher prices, we get fewer customers, which in turn stop us from achieving bulk quantity requirements with our suppliers; hence we would have to run the business at a loss.
Selling the business or handing it over would require the new owner to run the business at a loss, which obviously is not an attractive proposition for a prospective new owner.
We also considered using a cheaper formula. Over the last couple of months we have tried numerous different formulas from different manufacturers which used more affordable ingredients. This was a costly exercise which produced unsatisfactory results. Furthermore, our customers did communicate that they did not want the formula to change from the original. Like the saying goes “there is no substitute for quality”. Varying the formula would simply result in a product not true to the Baby FX brand.
As you can see, a great deal of consideration went into this decision, which was not made lightly.
We believed in Baby FX and while we enjoyed seeing our products reach many countries around the world, the truth of the matter is that businesses sometimes do not last, and sadly this is the case with Baby FX.
**We wish everyone the best and hope that what you learnt with Baby FX adds to your knowledge and skills when using other water based paints. **
Sincerely,
The Baby FX Team
I knew this was a possibility which is why I have been researching other artist grade paints. I did not know the final outcome of things though until Tuesday when I read it like everyone else.
Because I knew there were problems with the manufacturers of Baby FX, I purchased a large stock to hold me well into the next year. This will give me time to research alternatives while still using them. Rest assured that I will continue to produce the quality reborns my customers have always gotten from me with alternative quality paints.
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